Privacy policy

Thank you for visiting The Indian Apparel. Your privacy is very important to us. This Privacy Policy explains what information we collect from you, how we use it, and how we keep it safe. It also outlines your rights and how you can control your data.

By using our website, creating an account, or placing an order, you agree to the terms in this Privacy Policy. If you have any questions, please reach out to us at care@indianapparel.com.

1. Information We Collect

We collect both personal and non-personal information when you browse our site, place an order, or interact with us.

Personal Information

This includes information that directly identifies you, such as:

• Full name
• Phone number
• Email address
• Billing and shipping address
• Payment information (credit/debit card, UPI, wallet—processed securely)
• Order history and preference
• Feedback, reviews, and communications with customer support

Non-Personal Information

This includes data that does not directly identify you, but helps us improve your experience:

• IP address
• Browser and device type
• Time spent on page
• Click patterns and browsing behavior
• Referral website or traffic source
• Cookies and tracking tools (more on this below)

We collect this information automatically using tools like Google Analytics, Facebook Pixel, and cookies when you visit our site.

2. How We Use Your Information

We only use your information for legitimate business purposes, which include

• Processing and fulfilling your orders.
• Sending you order confirmations, shipping updates, and invoices.
• Providing customer support and responding to your messages.
• Helping you with returns, exchanges, and account inquiries.
• Sending marketing emails or messages (if you’ve opted in).
• Improving our website’s performance and shopping experience.
• Preventing fraud and ensuring site security.
• Complying with legal and financial regulations
• We do not sell or rent your personal data to third-party advertisers.

3. Cookies and Tracking Technologies

Cookies are small text files stored on your device to enhance your browsing experience. We use them to:

• Keep you logged into your account.
• Remember your cart items.
• Save your language or location preferences
• Track website traffic and visitor behavior.
• Show personalized product suggestions.

We may also use third-party cookies through:

• Google Analytics to track how users interact with our site.
• Facebook Pixel to help us show relevant ads on Facebook and Instagram.
• Email platforms to track email opens and clicks.

You can control cookies through your browser settings. You may disable cookies, but some site features might not work as expected.

4. Payment and Data Security

We are committed to protecting your financial information.

• All transactions are processed through secure, PCI-DSS-compliant gateways (such as Razorpay, Stripe, etc.).
• We do not store your full card number, CVV, or banking passwords.
• Our website uses HTTPS and SSL encryption to secure data transfer between your device and our servers.
• We regularly monitor our systems to detect and prevent unauthorized access or fraud.
• If you ever suspect fraud or unusual activity on your account, contact us immediately.

5. Sharing Your Information

We only share your data with third parties when required to provide our services, such as:

• Logistics partners to deliver your order.
• Payment processors to handle your transactions.
• Email and SMS service providers to send updates.
• Technical support partners for site maintenance.

These third parties are only allowed to use your data for specific purposes and are required to follow strict confidentiality agreements.

We do not allow them to use your information for marketing or any unrelated purposes.

6. Email, SMS, and Marketing Communication

If you opt-in, we may send you promotional emails, SMS messages, or WhatsApp updates about:

• New collections and product launches.
• Discounts and special offers.
• Festive styling ideas and gifting guides.
• Personalized recommendations.

You can opt out of marketing anytime by:

• Clicking the unsubscribe link in our emails
• Replying “STOP” to SMS messages
• Adjusting your account settings or emailing us

We respect your inbox and aim only to send useful, relevant content.

7. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal data. These include:

• Access: You can request a copy of the personal information we have about you.
• Correction: You can update incorrect or outdated information in your account.
• Deletion: You may ask us to delete your data, except where we are legally required to retain it.
• Objection: You can object to certain types of processing, such as marketing.
• Data Portability: You can request a copy of your data in a structured, readable format.

To exercise your rights, email us at care@indianapparel.com. We usually respond within 5–7 business days.

8. Data Retention

We retain your personal information:

• As long as your account is active.
• For as long as necessary to fulfill orders or provide customer service.
• To comply with legal, financial, or fraud-prevention obligations.

You may request deletion of your account or order history at any time.

9. Children’s Privacy

Our website and products are not intended for children under 18. We do not knowingly collect data from minors. If we learn that we have collected data from a child, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or business practices.

We’ll update the “Effective Date” at the top when changes are made. Significant updates may also be shared via email or site notification. We recommend reviewing this policy periodically to stay informed.

11. Contact Us

Have questions or concerns about your privacy?

Email: (AyuEliteFashion@gmail.com)

Phone: (+91(84200)-42942)

We're always happy to help you feel safe, secure, and confident while shopping with us.